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The primary goals of a social media marketing campaign are to build brand awareness and establish trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing. Today, nearly 7 in 10 shoppers report using social media for either shopping inspiration or to make purchases directly, demonstrating the deep connection platforms have with the consumer buying journey.¹

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