What is Social Media Marketing
Social media marketing (SMM) is the use of social media platforms to build a brand, increase sales, and drive websiSocial media marketing (SMM) is the use of social media platforms to build a brand, increase sales, and drive website traffic. It allows companies to connect with customers, gather data, and measure the effectiveness of their marketing efforts in real time. As of October 2025, there were more than 6 billion social media users worldwide, giving businesses unprecedented access to consumers.1 Because of its reach, targeting capabilities, and data analytics tools, social media marketing has become a core part of many companies’ marketing strategies. Why Is Social Media Marketing (Social Media Marketing (S